“Can You Do Nightly Rentals in Squamish” is part of an ongoing informational marketing campaign with Squamish based real estate agent David Wiebe of Engel and Völkers.
The goal of the series is to provide information to answer online search queries relevant to David's client base, increase his online presence by reaching people outside his current follower base, create discussions in online forums and build SEO for his website, davidwiebe.ca
By focussing on subjects that David's target demographic are likely to search online, we set out to create content that they would be likely to seek out organically.
The content was featured in paid instagram and facebook advertising, and posted in local forums in order to fuel online discussions on the issue and give David an opportunity to interact with the online community.
“How To Price a Condo” is the first episode of an online marketing campaign Vantage Digital Media is working on with Brandon Crichton of VPG realty.
The series sets out to answer commonly asked questions from his current and potential clients, increase his online following by reaching people outside his current follower base, and build SEO for his website, agentbrandon.com.
Vantage Digital Media worked alongside brandon to come up with a series of subjects that prospective clients are likely to search online, we set out to create content that would be sought out organically by a demographic interested in the services that Brandon provides.
We set out to create content that would be easily found through search (hosted on YouTube), and broke down naturally into segmented pieces for social media.
The first video in the series was designed to answer a question frequently asked by prospective clients looking to list their property in Vancouver’s housing market.
How do you price a condo?